Adidas Shoes: The three stripes led us to the design of the handle that acts as a brand carrier. To create a connection with Adidas and the target group. We drew many different illustrations of people and their activities/personalities.
The open package gives a unique display with a slight tilting shoe to further enhance the product. The locking mechanism acts as a wall and separates the shoes as well as locking the packaging through friction and pressure.
Designers: Tom Karlsson & Lotta Weichsel